Searching For a Good Copywriter
If you'd like to generate an income online, you're going to have to have a web site. That website should be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to write the copy yourself. Of course, not all copywriters are effective. Some copywriters are extremely talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can know the difference.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy should have a web site that contains their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you build yours? Observe the copy on their website too. If it is replete with typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple noticing of grammar and spelling errors. Does the site copy cause an emotional response as you read it? Does it cause you to warm up to the writer? Does the copy make you want to keep on reading and learn more about him or her? Does imp source the copy make you feel like you want to employ that person instantly? Does website copy make you want to run the other way? Does website copy make you angry? All of these are important responses and you should take note of them.
Look into the writer's's background a bit. Search for reviews on independent web sites and look what I found online forums. It is apt that the only reviews on the copywriter's website are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be manipulated by the writer him or herself. These reviews and testimonials deserve special attention. You should also ask the writer for a couple of references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is essential to actually go over any samples supplied to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
There are numerous different ways to discover if a copywriter is worth paying for. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.